About us

The Simon Society will meet this objective by connecting scholars and academic research centres that have already been committed for years to modernizing economic science. The criterion adhered to will be that of opening economic science to contributions from other disciplines such as neuro-cognitive sciences, artificial intelligence, complexity theory, the social sciences and epistemology.

Along these lines it will develop a programme of fellowships and grants for young scholars characterized by originality and interdisciplinarity.

Finally, it will offer its contribution in application to public and private economic decision-makers who want to update the instruments for analysis and forecasting.

Who we are
The Herbert Simon Society (HSS) is a non-profit international Network Research Institute that brings together cognitive scientists, economists, social scientists, computer scientists and philosophers aiming to renew  and apply the fundamental concepts of economic rationality and social action. Starting from the seminal work of Herbert Simon in economics, psychology, artificial intelligence, organizational theory, management and philosophy of science the HSS wishes to tackle the current debate about new cognitive models of economic rationality and social action, the alternative architectures of mind, the mind-brain relations, the simulation of creativity, the uncertainty and complexity of economic and social environment. The Herbert Simon Society was born in Turin (Italy) in 2008. The Herbert Simon Society is chaired by Gerd Gigerenzer (Max Planck Institute for Human Development, Berlin) and managed by Riccardo Viale (University of Milano-Bicocca). It relies in an international network of academic researchers and consultants in Europe and US. Some of the most important cognitive science centres in the world, as the Max Planck Institute for Human Development of Berlin and the Behavioural Insight Group of Harvard University (Cambridge, US) are its main international reference. It provides empirical research, theoretical modelling, computer simulation, training activity, workshops, lectures and conferences, both to private companies and public institutions. The main areas of expertise are:
  • cognitive and behavioural economics
  • behavioural finance and banking
  • financial education
  • cognitive and behavioural sociology
  • behavioural organization
  • creativity and problem solving
  • managerial and entrepreneurial decision making
  • behavioural insights in public policy
  • nudging and architectures of choice
  • behavioural public administration
  • statistical literacy
  • complexity and uncertainty
  • man-machine cognitive ergonomics
From the Statute of the Herbert Simon Society

From the Statute of the Herbert Simon Society

§ 3 Purpose of the Society
  1. To honour the ideas and thought of Herbert A. Simon (1916-2001) through further research and analysis.
The major purpose of the Society is to promote and distribute scientific findings relating to all aspects of Cognitive Sciences, in particular to their application to Social and Behavioural Sciences.
  3. In order to achieve its purposes the Society intends: (a)
 to organize and help finance international symposia dealing with problems within its scientific interest; (b) 
to promote international exchange of scholars who work in the areas of its interest; (c) to promote publications of research results which were achieved by co-operation with the Society and through the Society’s symposia; (d) 
to publish hitherto far unpublished papers of Simon and to further scholarly research concerning the person and work of Simon; (e) 
to confer honours and awards for outstanding work in the areas of its interest.
  4. As befits a scholarly society, membership is open to all points of view and scholarly methods of enquiry, provided they are scholarly and not ideological.
  5. The Society is therefore politically and confessionally neutral. 
(6) The Society is an international organization and welcomes to its membership scholars and any other persons interested in scholarly work from all over the world.
Linda Alengoz (Università di Brescia)
Mie Augier (Stanford University)
Lisa Balzarin (Università Ca’ Foscari Venezia)
Filippo Barbera (Università di Torino)
Victorien Barbet (Aix-Marseille University)
Quique Belenguer (BBVA)
Nicola Branzoli (Banca d’Italia)
Philip Bromiley (University of Minnesota)
Edgardo Bucciarelli (Università di Chieti-Pescara)
Leigh Caldwell (Inon)
Bruno Contini (Università di Torino)
Caterina Cruciani (Università Ca’ Foscari Venezia)
Vincenzo Crupi (Università di Torino)
Richard H. Day (University of Southern California)
Luca Di Donato (LUISS Guido Carli)
Giovanni Dosi (Sant’Anna)
Peter Earl (University of Queensland)
Massimo Egidi (LUISS Guido Carli)
Barbara Fasolo (London School of Economics)
Edward Feigenbaum (Stanford University)
Umberto Filotto (SDA Bocconi)
Shane Frederick (Yale School of Management)
James Frese (Pennsylvania State University)
Pierre Garrouste (Université Nice Sophia Antipolis et GREDEG)
Stefano Gattei (IMT Lucca)
Gerd Gigerenzer (Max Planck Institute for Human Development)
Francesco Guala (Università di Milano)
Simone Guercini (Università di Firenze)
Ralph Hertwig (Max Planck Institute for Human Development)
Daniel Kahneman (Princeton University, Nobel Prize for Economics in 2002)
Kostantinos Katsikopoulos (Max Planck Institute for Human Development)
Reza Kheirandish (Clayton State University)
David Klahr (Carnegie Mellon University)
Kenneth Kotovsky (Carnegie Mellon University)
Pat Langley (Istituto per lo studio dell’apprendimento e della competenza)
Pat Langley  (The University of Auckland)
Axel Leijonhufvud (University of Trento)
Daniel A. Levinthal (University of Pennsylvania)
Assia Liberatore (Università di Chieti-Pescara)
Brian Loasby (University of Stirling)
Caterina Lucarelli (Università Politecnica delle Marche)
Laura Macchi (Università Milano-Bicocca )
Luigi Marengo (LUISS Guido Carli)
Julian Marewski (Université de Lausanne)
Duccio Martelli (Università di Perugia)
Laura Martignon (Ludwigsburg University of Education)
Pamela McCorduck (Writer)
Michelle McDowell (Max Planck Institute for Human Development)
Jenny Mirjam (Max Planck Institute for Human Development)
Raffaella Misuraca (Università di Palermo)
Luigi Mittone (Università di Trento)
Shabnam Mousavi (Carey Business School)
Richard Nelson (Columbia University)
Thomas Nickles (University of Nevada)
Marco Novarese (Università del Piemonte Orientale)
Marco Novarese (Università del Piemonte Orientale)
Riccardo Palumbo (Università di Chieti)
Fabio Pammolli (IMT Lucca)
Marco Pangallo (University of Oxford)
Remo Pareschi (Università del Molise)
Davide Pietroni (Università di Chieti-Pescara)
Joseph C. Pitt (Virginia Polytechnic Institute)
Francesco Pozzi (IULM)
Roy Radner (New York University)
Francesco Ramella (Università di Torino)
Emanuela Rinaldi (Università di Udine)
Saras Sarasvathy (University of Virginia)
Hersh Shefrin (Santa Clara University)
Jan-Gerrit Schuurmann (Max Planck Institute for Human Development)
Giacomo Sillari (LUISS Guido Carli)
Katherine Simon Frank (University of Minnesota)
Ozgur Simsek (Max Planck Institute for Human Development)
Vernon Smith (George Mason University)
Luca Stanca (Università di Milano-Bicocca)
James J. Staszewski (Carnegie Mellon University)
Shyam Sunder (Yale School of Management)
Shinji Teraji (Yamaguchi University)
Pietro Terna (Università di Torino)
Manuela Testa (Università di Milano)
Peter Todd  (Indiana University)
Marcel Tyrell (Zeppelin University)
Franco Vaio (ComplexLab)
Raul Valdes-Perez (Carnegie Mellon University)
Sibylla Verdi Hugues (Università di Padova)
Riccardo Viale (Università di Milano-Bicocca)
Oliver Williamson (Berkeley University, Nobel Prize)

The objective of the Simon Society is to reformulate economic theory by starting with the many non-neoclassical directions that have been developed in recent years, in particular behavioural and cognitive economics, neo-institutional economics, evolutionary economics, and organization theory.

The International Herbert A. Simon Society, created in Torino in 2008, is named after the winner of the 1978 Nobel Prize for Economics Herbert A. Simon (1916-2001) who was the first to challenge radically the model of rationality used by neoclassical economics and which was the origin of the recent financial crisis and of the many forecasting errors made by national and international financial institutions.

Herbert Simon proposes a theory of economic rationality that reflects the economic agent’s real abilities to reason and make decisions. Only a limited type of procedural and subjective rationality might enable economics to move beyond the abstraction and errors of contemporary economics.